The Board Game Revival

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Every February the world's largest toy fair in New York City takes place. This is the mecca for buyers, sellers, promoters and inventors of toys, dolls, stuffed animals and games. Every conceivable kind of bizarre product found and blown up with enthusiasm, and some creative marketing bluster. The event will be over 100 people from some countries.

This year's Toy Fair was reflecting what is going on in the world economy. Attendance was down, there was significantly lessParty ads product was much lower and the splendor of the general mood was very sombre. The world's largest toy maker Mattel, Fisher Price and Hasbro reported revenue declines for the recently completed 2008 year. Mid-size and smaller suppliers had to report bad news, and many seemed not to depend on the hope for a robust 2009 holiday sales season to revive their fortunes.

In the last ten years or more of the exciting growth regions in the toy / game world in electronicProducts. Electronic Arts has been a juggernaut through the production of action video games to promote the most desirable male teen demographic. But this year, Electronic Arts has struggled, sales declined and recently the company announced the resignation of its most prolific game designer.

Interestingly, there was an area of strength and power touted at the Toy Fair: board games. Secular Yep, the kind of game used to play family to the kitchenTable after dinner. Parents and children interact while enjoying time together, talking, negotiating, competition, laughing and bonding. Great concept! Board game sales even enjoyed a record year.

Hasbro several new iterations of classic Monopoly. The world's most popular board game Monopoly is played worldwide by nearly 500 million people around. The iconic game, during the depression made by hand to mimic the different layers of society in this period, the gold standard in the board game room. This year's toy fair new board game offers were on the display as never before, and seemed the middle time of renewed interest from buyers determine the tenor of the. The simple board game is enjoying a revival, partly because the times we are living with family time have adapted our sites to the importance of quality.

Video games are usually single in demographic or specific products. Board> Games offer a very different game platform. An 8 years, girls can visit her 10-year-old brother, sister, college-age and mom and dad all playing a game of Sorry. The game is played at a leisurely pace. Many lapwings is part of the fun. Soda and popcorn are ubiquitous, while the family enjoys the game.

My consumer goods consulting firm is approached by a number of toys and games submissions each year. Many are pretty awesome. The marketplace for this type of product isextremely competitive, as most mature consumer product categories. However, the market is always open for new, imaginative new products. The Great Depression is similar in some ways to our current economic circumstances, was a golden age for consumer goods inventiveness. The opportunity, successful products on the market today is as ripe.

The key to a successful launch board game, like so many other consumer products is simplicity. Make sure the rules are quickly andeasy to understand. If the game requires a tutorial and a lot of qualifiers, the probability of reaching retail placement and commercial success is minimal. It is important that depend on the competitive aspects of the game on a mix of basic skills and chance. Each player, regardless of age, education or experience, enjoy, should have a fair opportunity to win.

The world is undergoing a period of economic ills that affects almost all of us. The opportunitybenefit from this change in social values and attitudes offers companies unique opportunities to products in a timely features and benefits that fit the times. The return to popularity of board games is a symbol of this new reality.

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