Google Tech Talk 26th October 2010 by Gabe Zichermann presented. ABSTRACT Gamification is basically rewriting the rules of engagement for product design and marketing. Four Square to Farmville and Nike for the Navy game mechanics such as points, badges, levels, challenges, opportunities and the high score in growing numbers are used. But what does this mean for "traditional" marketing & UI / UX and how mean you use in your commitment to this development strategy? Moreover, how do we measureSuccess, and why every company is a Chief Officer commitment in the coming years? Learn more in this in-depth discussion with experts Gamification, Gabe Zichermann - author of "Game-Based Marketing" and the Gamification.co blog, and Chairman of the Gamification summit. WITH ZICHERMANN is an author and highly rated public speaker and serial entrepreneur. His latest book, Game-Based Marketing (Wiley, 4 / 2010) has achieved critical and industry acclaim for his detailed look at innovatorsthe mixture of the power of games with brand strategy. His next book on game mechanics is a detailed technical look at the architecture and implementation. Gift is also the chairman of the Gamification workshops and summits, upcoming events, which bring together the leading minds in science and commitment Gamification - gsummit.com. A resident of New York is a gift from board member StartOut.org, an adviser to a number of startups and chairman of the NYC Chapter of the founders Institute.
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